The newly designed booth will feature innovative new products from industry-leading brands, a coffee bar, visualizers and more
HOUSTON--(BUSINESS WIRE )--Westlake Royal Building Products™ USA, Inc., a Westlake company (NYSE:WLK), will launch a new campaign and Immersive Experience, highlighting its breadth of innovative interior and exterior building products, at the 2023 NAHB International Builders’ Show® (IBS) in Las Vegas from January 31 - February 2, 2023.
Westlake Royal Building Products’ new booth, located in the Central Hall (C3819), marks the official debut of the new Westlake Royal Building Products 2023 Boundless™ campaign, which will highlight the rich legacy, innovative design and boundless possibilities of Westlake Royal’s portfolio of industry-leading brands, including TruExterior® siding, Exterior Portfolio® vinyl siding, Royal® Vinyl Siding, Versetta Stone®, Celect® Cellular Composite Siding, DaVinci® Roofscapes, Eldorado Stone® and Cultured Stone®, Zuri® Premium Decking, Atlantic Premium Shutters® and more.
Westlake Royal will also introduce an online 3D interactive program at the booth designed to showcase exterior products from all Westlake Royal brands. The Immersive Experience invites participants to explore product, color and texture options for enhancing the exteriors of three unique homes with different price points and six different color schemes per house.
“Westlake Royal Building Products is thrilled to be kicking off a new year with boundless opportunities for growth, innovation and design,” said Steve Booz, vice president, marketing, Westlake Royal Building Products. “We are optimistic about the industry outlook for 2023 and are thrilled to welcome our customers, including distributors, builders, contractors and designers, to our brand-new booth and 3D interactive Immersive Experience.”
BRAND SPONSORSHIPS AND SHOW VILLAGE
For 2023, Westlake Royal is proud to be the Outdoor Design Sponsor of the NAHB Design Committee & Design Central at IBS, which includes sponsoring Beer & Banter: Designing Homes to Optimize Health & Happiness, on Wednesday, February 1 at 4:30 p.m. at Design Central. The company is also a supporting sponsor of the NAHB Remodelers & Remodeling Central and the NAHB Professional Women in Building & PWB Headquarters, both taking place at IBS.
At the IBS Show Village, Westlake Royal's products will be featured on the Impresa Home, located at Show Village #P-15. The Impresa home features Unified Steel™ Stone Coated Roofing, Celect Cellular Composite Siding and Trim, interior fireplace with Eldorado Stone, Royal® Trim Post Wraps and Kindred Outdoors + Surrounds.
HOT AND NEW PRODUCT HIGHLIGHTS
Westlake Royal Siding & Accessories Solutions™
Westlake Royal will showcase several new colors, profiles and innovative products as part of its Siding & Accessories offerings:
Westlake Royal Trim & Mouldings Solutions™
Westlake Royal continues to expand its Trim & Mouldings offerings. Highlights for IBS 2023 include:
Westlake Royal is showcasing a wide range of roof systems and components designed for beauty, durability, resiliency and sustainability. These include:
Westlake Royal presents Cultured Stone, Eldorado Stone and Dutch Quality Stone, made to enhance interior and exterior vertical spaces by featuring organic textures, dynamic color palettes and multisensory aesthetic cues that pay homage to architectural traditions while expanding the boundaries of design.
Westlake Royal Outdoor Living Solutions™
Westlake Royal is redefining outdoor living spaces and will highlight several products at IBS 2023:
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
Kriss Swint Westlake Royal Building Products 1-614-754-3455 Kswint@Westlake.com
Kriss Swint Westlake Royal Building Products 1-614-754-3455 Kswint@Westlake.com